Creativity is…

What does creativity mean to you?

At IRISS, we know that all innovation starts with creativity. We see the distinction between the two being that creativity is the generation of new ideas, whilst innovation is the exploitation of those ideas.

In 2014 we asked social services practitioners what ‘creativity’ meant to them and their work – it was clear that people considered creativity to be an integral part of their role. Here are some of their thoughts.

What does it mean to you?

Creativity is…